Exciting Brand Panel Planned for SoFabU on The Road in LA

One of the most exciting aspects of going to conferences is seeing the brands and being able to hear from them and converse with them. Want to know who you will see in LA?  We thought you might……

Joshua Hicks from STI


Joshua Hicks is the current Lifestyle/Social Media Director for STI- The Drive Experience Company based in Seattle, WA. He was raised near Ft. Smith, AR as an avid car enthusiast and attended the University of Oklahoma to study Fine Arts/Film. He worked in Los Angeles as a Key Grip and Gaffer for years which took him on many adventures and helped fuel his love of living a good story, including serving as a “Wild Stingray Wrangler” for a Lifetime TV movie “Honeymoon with Mom”! He then spent a year in Japan teaching English and tasting all the strange foods he could, and loving every minute. Now at STI, Joshua is focused on building relationships with Lifestyle Media and getting them opportunities long-reserved for auto journalists – week-long test drives for editorial content and other engagements. This is the perfect combo of his love of cars and storytelling.




Breanna Collier from TONI&GUY

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Breanna Collier is the Social Media Specialist for TONI&GUY. TONI&GUY is a beauty icon with 60+ hair salons and cosmetology schools throughout the USA. With over 50 years of experience, TONI&GUY is an international leader in the hairdressing industry, setting new standards for hairdressers and making education available globally. Our mission is to upgrade the industry one hairdresser at a time. Breanna’s primary objective is to create content partnerships with bloggers for TONI&GUY’S social platforms with an emphasis in YouTube & Instagram. Before Breanna came to TONI&GUY she was an award winning Social Media & Reputation Manager for 30+ personal brands and hospitality clients including George Lopez and Hyatt Regency properties. 

Breanna Collier


Star Leone-Bray from Johnny Rockets

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Star Leone-Bray is currently the Corporate Communications Coordinator for Johnny Rockets Group, Inc. Johnny Rockets is a global restaurant chain that offers diners an escape from modern everyday stress, with their timeless and uniquely authentic brand that offers all- American food and fun. Star’s first priority is Guest relations; she monitors and manages all Guest communications for over 300 restaurants world-wide. Star is also responsible for internal communications to Johnny Rockets’ restaurant community for press updates, brand initiatives and incentives, most from inception to completion. Star’s newest roll with Johnny Rockets is relationship building with new media through blogger out reach with Collective Bias.

Star Leone-Bray


Pete Long from Müller

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Pete Long has 23 years experience in consumer package goods (CPG); 10 of those years with PepsiCo. He has held numerous positions in the industry. Some of these include: Sales planning/Sales Strategy, Sales Management, Sales Analyst, and Key account management. Long currently serves as Director of Sales – Club/Mass channels for Müller yogurt. Müller Yogurt is a joint venture with PepsiCo officially called Müller Quaker Dairy. Long is a graduate of The Citadel and currently resides in Chicago, IL.

Pete Long

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