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Directions and Parking for Los Angeles

The Los Angeles SoFabUOTR conference will be held at the Hyatt Regency in Long Beach, California.  Directions to the Hyatt Hyatt Regency Long Beach  200 South Pine Avenue Long Beach, California, USA, 90802 From The Los Angeles International Airport The Los Angeles International Airport can be daunting, but it does offer a wider selection of airlines and more […]


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Take 5: Q&A With Amy Fulcher

At SoFabU On The Road in Los Angeles, Amy Fulcher will teach you how to identify your blogging style by analyzing your most popular posts as well as how to create a full engaging and multi-media experience for your visitors in her session, Creating Sponsored Content That Doesn’t Feel Sponsored. We asked Amy a few questions to […]


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Things To Do in Long Beach & Los Angeles

Last, but certainly not least, our final SoFabUOTR conference will be held at the Hyatt Regency located in Long Beach, California, which is approximately one hour away from Los Angeles (without traffic). This luxurious downtown hotel that we have chosen will not disappoint! If you are uncertain whether or not to attend, this is a conference you do not want to […]


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Take 5: Q&A With Sarah Mock

At SoFabU On The Road in Los Angeles this October, Sarah Mock will teach attendees how to harness the power of visuals for their blog and social media in her session, Using Canva to Create Graphics and Images To Optimize Your Content. We asked Sarah a few questions to get to know her better, including why she loves teaching […]


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SoFabUOTR Attendee Giveaway

We have some great giveaways for our three upcoming conferences that we would love for you to win! As you know, there are always rules that come along with the fun, so we need you to CAREFULLY read the information below. All you have to do is REGISTER for the conference that you can attend […]


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Take 5: Q&A With Dee Morales and John Marshall

Whether you want to get started with video content or are looking for ways to improve your videos, you won’t want to miss “Amping Up Your Blog With Video” with Dee Morales and John Marshall at SoFabU On The Road in Dallas. We asked them a few questions to get to know them better. Take 5 With […]


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Take 5: Q&A With Kelly Holmes

Content may be king, but connection is essential to build a community of regular readers. We’re looking forward to learning the “3-step Formula for Connecting with Your Reader and Converting Her to a Loyal Fan“ with Kelly Holmes at our Dallas conference in September. We asked Kelly a few questions to help attendees build a connection with her beforehand. What […]


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Take 5: Q&A With Holly Homer

We cannot wait to learn from Holly Homer at our Dallas event. She will show attendees how to leverage their skill set to deliver what their Facebook fans really want and how to use that engagement to further their blogging goals. We asked her five questions to get to know her better. What interested you […]


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Things To Do In Chicago

Chicago is a beautiful city with so much to offer, especially during the warmer summer months. Below are a few of our favorite stops that we hope you are able to visit during your time at SoFabUOTR! Food and Drink Everyone knows that Chicago is famous for their pizza, hot dogs, and popcorn, so why […]


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Directions and Parking In Chicago

Chicago, IL, is home to the second SoFabUOTR event this year, and we couldn’t be more excited about it! Below are directions to the Westin hotel where all of the festivities will take place. There are directions from both airports as well as the Metra train station. Prices for transportation are provided as well. Westin […]


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Take 5: Q&A With Megan Tenney

Megan enjoys helping moms make their lives easier as well as supporting bloggers. She will be sharing valuable tips with SoFabU On The Road Chicago attendees on how to write the “perfect post.” We asked her a few questions to get to know her a little better. What interested you in teaching at SoFabU On The Road? I love […]


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Take 5: Q&A With Becca Ludlum

Becca knows how to rock Pinterest and will be sharing valuable tips with SoFabU On The Road Chicago attendees. We asked her a few questions to get to know her a little better. What interested you in teaching at SoFabU On The Road? Sharing information with bloggers who are looking to grow their blogs and brands […]


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Take 5: Q&A With Kirsten Thompson

Kirsten Thompson will be teaching Brooklyn and Chicago SoFabU On the Road attendees how to create an email strategy for their blogs. We thought it would be fun to ask Kirsten a few questions and get to know her better. What interested you in teaching at SFUOTR? I’ve been part of the Social Fabric community as an […]


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Take 5: Q&A With Alea Milham

At SoFabU On the Road in Brooklyn and LA, Alea will be sharing a wealth of knowledge in her session “How to Strategically Use SEO and Social Media to Increase Traffic and Income.” We thought it would be fun to ask a few questions and get to know her a little better. What do you […]


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Take 5: Q&A With Nathan Engels

At SoFabU On the Road in Brooklyn, Nathan will teach attendees how to create more video content in his session, “Stepping Up Your Video Game With Stop Motion.” We thought it would be fun to ask a few questions and get to know him a little better. What do you love about teaching at SoFabU On The Road? […]


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SoFabU On the Road LA – Not Your Typical Blogging Conference

SoFabU On the Road in Los Angeles promises a full day of forward-thinking actionable sessions, expert speaker/instructors sharing first-hand knowledge, and a fun networking event that will not disappoint. If your goal is to become a faster, better, and stronger blogger, we have amazing hands-on workshops that will expand your skill set and help you […]


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Experience Brooklyn with the Family

Brooklyn, NY, may be home to the first SoFabU on the Road event of 2016, but it’s also the perfect setting for a family getaway. Plan to stay a few days and enjoy all that Brooklyn has to offer. Getting Around New York is known for it’s public transportation system, with a multitude of lines […]


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Announcing Speakers and Sessions for Dallas

Are you interested in improving your video content? Building your Facebook community? Writing irresistible posts that convert readers into loyal fans? Then pack your bags and get ready to join us in Dallas for these hands-on sessions by subject matter experts. Creating an Engaged FB Community with Holly Homer Is organic reach on Facebook dead? […]


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Announcing Speakers and Sessions at Chicago

We are headed to the Windy City on July 9, 2016, for a day packed with learning. We cannot wait to dive into the following hands-on sessions with our speakers. Each has taught at SoFabU and is ready to expand upon the knowledge they shared in their SoFabU course. Pinterest Analytics Unleashed by Becca Ludlum Growing your […]


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#LuvSoFab Contest: Win 1 of 2 Trips to SoFabU on the Road

Do you want to win a free trip to SoFabU on the Road? Introducing the #LuvSoFab Contest! Over the next ten days, we will be running a contest to give two people a free trip to SoFabU on the Road Brooklyn or Chicago.  Two lucky winners will receive: 1 Full Conference Pass to SoFabUOTR Brooklyn […]


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Brooklyn Speaker Announcement!

We have chosen three great speakers to share compelling information that will be beneficial for all levels at SoFabU On the Road in Brooklyn on May 14, 2016. We guarantee that this is a line-up that will provide an abundance of knowledge to everyone and these three sessions will all be hands-on! Creating an Email Strategy That Converts […]


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Announcing the Atlanta Speakers

  Get ready for a full day of learning with some amazing speakers! The one day conference will be filled with interactive workshops leaving you with the skills and knowledge necessary to have successful brand sponsorships! The morning will begin with Rebecca Parsons, who will guide you in a hands-on writing session where you will find your […]


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Atlanta Interactive Adventure

If you are attending SoFabU on the Road in Atlanta, get ready to create a gourmet visual image with Nate Engels! From styling the plate, to setting up and choosing the right props, to capturing the best lighting and background, you will learn to produce professional photos and learn all the ingredients necessary to tell […]


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Mall of America Here We Come!!

  Are you ready for our next stop with SoFabUOTR Minneapolis?! We are thrilled to be spending a full day at Mall of America! Although we will have a day full of learning, you need to make some time to explore Mall of America! If you are coming in from the airport, you can take […]


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The Embassy Suites at Centennial Olympic Park in Atlanta

The Embassy Suites at Centennial Olympic Park is centrally located downtown near many dining and entertainment opportunities. Guests stay in spacious two-room suites and enjoy a free cooked-to-order breakfast and Evening Reception.The hotel is located at 267 Marietta Street, Atlanta Georgia 30313. Book your Hotel Reservation here! Book this special room rate by September 3rd! […]


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Minneapolis “hands on” Learning Experience

  Learn sure-fire ways to create beautiful and engaging content that appeals to your audience and exceeds the expectations of the brands you want to represent! Janel, from NellieBellie, will be hosting a workshop where she will share her tried and true formula for successful brand sponsorships. Amy’s Cupcake Shoppe will provide delicious cupcakes and macarons for you […]


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Get ‘em while they last!! SoFabUOTR Flash Sale!

This weekend only, beginning Friday, July 3 at noon until Sunday, July 5 at midnight, get your SoFabU on the Road ticket for a discounted price of only $39.99 to any one of these cities:  Atlanta– September 19 Chicago– July 11 Minneapolis– August 29                       […]


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Chicago Happy Hour

    After an exciting double decker adventure around Chicago, join us for Happy Hour at 52eighty where hors d’oeuvres and drinks will be waiting! This rooftop lounge is located on the 29th floor, showcasing some of Chicago’s most exclusive views! Can’t wait to see you there! Date: July 11,2015 Time: 5:15-7:15 p.m. Location: 52eighty 116 […]


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What to Wear in Chicago for #SoFabUOTR

Note: This post was written by the Chicago SoFabU on the Road Ambassador, Samantha Schultz from The Peanuts Gang.   SoFabU on the Road in Chicago is less than two weeks away and your planning has kicked into full swing. Time to think about what to wear and these looks are designed with comfort in […]


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How to Excel with Sponsored Posts Session

We are just about to host our 8th SoFabU on the Road event in Chicago. I am not sure where the time went because it is flying by! I guess that’s what happens when you love what you do and love the people you do it with! One of the sessions that we brought to […]


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Cocktail Hour at Mall of America

We are excited to announce Sky Deck Grille and Lanes in Mall of America is hosting the cocktail hour for SoFabU on the Road in Minneapolis! Complimentary appetizers and drinks along with free bowling in a one of a kind black-lit bowling alley because that’ s how we roll! Can’t wait to see you there!! […]


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Wyndham Grand Chicago Riverfront Hotel

The Wyndham Grand Chicago Riverfront Hotel is sure to please with sweeping views of the city skyline and Chicago River. This hotel provides the ideal home base for exploring Chicago. The Wyndham Grand Central Chicago Riverfront Hotel is located on: 71 East Upper Wacker Drive, Chicago Illinois 60601. Book your stay today at the Wyndham […]


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Announcing the Chicago Adventure!

Disclosure: The Chicago Trolley and Double Decker Company is sponsoring the trolleys for our Chicago adventure. Step aboard a custom double-decker blogger tour of the wonderful Windy City! Sponsored by Chicago Trolley and Double-Decker Bus Tour, we’ll have an exclusive adventure just for SoFabU on the Road! Admire the architecture, enjoy the view from above, […]


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In Chicago: Learn 5 Easy Ways to Building Your Brand Video

Today’s brands are looking more into partnering with content creators who can speak and show the use of the brand’s products and services well in front of the camera. On July 11, Beth Rosen and MJ Tam will share their vast knowledge of building your brand video to attendees of SoFabU on the Road in […]


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Shifting from Blogger to Business Owner

  SoFabU on the Road Chicago is right around the corner and we have some wonderful sessions in store for you to grow and flourish as a blogger! Jennifer Evers, our keynote blogger, will teach you how to shift yourself from being an everyday blogger to a professional earning an income and owning a business. Designed […]


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Want to know what to wear in NYC for #SoFabUOTR?

Note: This post was written by the Miami SoFabU OTR Ambassador, Dr. Carrie Wells from Huppie Mama. I cannot begin to express to you how excited I am about attending SoFabU OTR in New York City this June! The Miami event was such a blast, I can’t wait to connect face-to-face with some of my […]


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NYC Happy Hour Info!

SoFabUOTR NYC’s Happy Hour will graciously be sponsored by Coty at the fashionable Strand Hotel’s glass enclosed rooftop lounge. The Strand Hotel is centrally located on 37th street between Fifth Avenue and the Avenue of the Americas. Sit back and enjoy the panoramic views while relaxing in a garden oasis enjoying complimentary wine, beer, and […]


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How to Use SEO to Supercharge Your Posts

SEO is about more than title tags and meta descriptions. The new SEO is all about quality content. Attend SoFabU on the Road NYC and learn what search engines are looking for and how to optimize a lifestyle blog to help your posts rank better in search. Jessica wi cover specific strategies you can apply to […]


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Announcing our #SoFabUOTR Chicago Ambassador

Jennifer Evers is the founder of Me, Myself and Jen, a lifestyle blog launched in 2011. Since launching, Me, Myself and Jen has become an authentic voice in the Chicago landscape for parenting advice, community events, and heartfelt stories of life as a single parent.   In addition to her regular contributions as a blogger for […]


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Announcing Our Chicago Ambassador for #SoFabUOTR

  Samantha Schultz is a longtime humor addict who started blogging over six years ago – sharing her heart while on the bumpy road to starting a family. Samantha is a law school graduate, adjunct professor, blogger, freelance writer, and social media lover. She married her longtime high school sweetheart almost eleven years ago after […]


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What to Wear: Dallas

Guest post from Randi Dukes aka Dukes & Duchesses Are you gearing up for SoFabU On the Road in Dallas? If you’re like me, one thought has crossed your mind more than any other: what to wear to the conference. While I’m no expert on fashion, I do know Dallas weather. I’ve also attended a […]


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Dallas Adventure Announced!

  Every SoFabU on the Road has an adventure and every adventure is different! From a photo walk of the graffiti art in Wynwood to Grillology in LA. Each adventure combines fun and learning, so you leave feeling full of inspiration and knowledge. Make sure you bring your cameras and/or smart phones charged and ready to […]


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Gaylord Texan Resort- SOLD OUT

The Gaylord Texan Resort sold out of rooms, but no fear!  Here are some suggestions or other hotels close to the event at the Gaylord: Hyatt Place Dallas/Grapevine – Starting at $98 per night   Homewood Suites – Starting at $169 Hampton Inn – Starting at $109 Marriott SpringHill Suites – Starting at $109 The Hilton – Starting at $184


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Announcing our NYC Ambassador for #SoFabUOTR

Kathy Zucker is an international social media Shorty Award winner in a category sponsored by New York Life. She had such a great experience that the Shorty Awards asked her to return as a Global Issues judge in 2014 and 2015. Kathy has been a founder in numerous startups. From 2010 to 2014 she was […]


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Share and Save Dallas Begins May 1

  Early bird has ended, but it’s not to late to get a great price on a ticket to SoFabU on the Road Dallas! The Share and Save discount starts today 5/1 and ends 5/12! For more information on how to “Share and Save”: SAVE NOW!


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Registration Open for NYC, Chicago and Minneapolis!

The announcement you’ve all been waiting for! SoFabU on the Road has hit 5 cities around the US and will soon be coming to a city near you! So far, we’ve been to Los Angeles, Miami, Scottsdale, Seattle and Cincinnati. The response has been overwhelming and we are ready to announce the next 3 events […]


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Announcing Our Dallas Ambassador for #SoFabUOTR

Randi Dukes joined the Social Fabric community on January 12, 2012. She is the founder and creator of Dukes and Duchesses, a craft and DIY blog that has grown from a hobby into a business over the last few years. Randi loves creating sponsored content for companies and has worked with many large brands including […]


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Learn all about Monetization Strategies for your Blog at SoFabU OTR

Want to learn more about monetizing your blog? There is no better way to learn than from others that have found successful ways to do it! VigLink, the leading platform for content-driven commerce, will bring in speakers to the SoFabU on The Road conferences this year! They will supply bloggers to speak at each conference who […]


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Exciting Brand Panel Planned for SoFabU on The Road in LA

One of the most exciting aspects of going to conferences is seeing the brands and being able to hear from them and converse with them. Want to know who you will see in LA?  We thought you might…… Joshua Hicks from STI Joshua Hicks is the current Lifestyle/Social Media Director for STI- The Drive Experience Company based in […]


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Müller Announced as the National Breakfast Sponsor

There’s no better way to start off a conference morning right, than with the delicious and nutritious taste of Müller yogurt. We are excited to let conference attendees know that Müller is the National Breakfast Sponsor for the SoFabU on The Road conference series this year. That means every conference in every city will get Müller breakfast goodies […]



Kraft is the National Adventure Sponsor for SoFabU OTR

This year SoFab is doing something different with their conference experience. Not only will you learn amazing and distinct information, but now you can put that knowledge into action immediately with hands-on learning activities and leave with something completed. It’s great to take handouts from conferences and scratch down copious notes to use later, but when […]


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Official LA Conference Hotel Announcement!

Does world-class dining, mountaintop views, a full service golf course, and a luxury lifestyle spa sound appealing? Then join us for our first stop in Los Angeles! There will be a cocktail hour at the beautiful Pacific Palms Resort from 5:00-7:00pm, where you’ll be able to mix and mingle with fellow bloggers and unwind after […]


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How to Strategically Use SEO and Social Media to Increase Traffic and Income

Alea Milham, our speaker for the LA SoFabU on the Road conference, will share tips to help you create a growth strategy aligned to your goals for your blog. Alea will show you how to quickly and efficiently optimize your posts for Search Engine Optimization (SEO) as you write them. She will share ways to optimize […]


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Exciting News! Miss California to Appear at SoFabU On the Road LA!

Miss California, Marina Inserra, is planning on being in attendance at the SoFabU On the Road LA Conference! This is exciting news, as she will be there to share her thoughts on social media, inspiration, and take photos with bloggers! Can’t wait to see everyone’s Facebook pages and Instagram pics from the conference that day! If you […]


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Don’t Miss This Exciting Deal {Limited Tickets Available at $37.50}

With the holiday season in full-swing, why not give something out of the ordinary this year? SoFabU On The Road is no ordinary conference series. With stops in 11 cities across the nation, these single-day events will be stock-full of blogger education classes, networking and city-specific adventures where you can apply the skills you have […]


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SoFabU OTR Ambassadors for LA!

We are excited to announce the two SoFabU On the Road LA Ambassadors! Meet Daily Baez and Shelby Barone; two successful and ambitious women who are career driven and family-oriented. They balance the best of work life and family life to lead fulfilling and successful lives, and we are excited to have them as ambassadors […]


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Meet Alea Milham: LA Speaker for SoFabUOTR

We thought it might be fun to do a little Q&A session with our speaker for the LA SoFabU On the Road conference. We know Alea Milham’s site and bio, but here is an even deeper look into what she’s all about! 1. What made you want to speak at SoFabU OTR? I wanted to […]


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SoFabU On the Road Announces the LA Venue!

The much awaited announcement of the LA venue was shared a couple weeks ago! Everyone was psyched to hear that it’s going to take place in a casual, fun, and exciting place. Definitely a new twist to social media conferences! Come in your jeans and have a blast! The venue is called SpeedZone LA. It is […]


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SoFabU on the Road is Coming to a City Near You!

For the past two years we’ve held our annual conference SoFabCon in northwest Arkansas, where Collective Bias is headquartered. While it was very successful, we want to do something more, something that everyone across the country could easily attend. This year we decided to take our conference on the road, making it easier for our […]